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BSc Advertising Management

Over the last century, the way in which brands communicate and connect with customers has transformed in response to the development of new technologies. The Advertising Management program is offered by Portland State University.

Quick Facts

 
Full-time Duration: 4 years
Starting in: January, March, June, September
Tuition Fee: $29,837 per year
Location: Portland Campus (Portland, United States)

Advertising takes marketing one step further—it’s how we communicate and create value in the products and services we consume daily. Over the last century, the way in which brands communicate and connect with customers has transformed in response to the development of new technologies. From print media to radio ads to television commercials, traditional advertising methods have adapted to changing consumer behaviors. The Advertising Management program is delivered by Portland State University.

New media such as online, mobile and digital media are just as integrated into the mainstream media mix as they are in our daily lives. As brands strive to connect with their audiences in innovative ways, the future of advertising will be driven by digital strategies and big data. According to Interactive Advertising Bureau (IAB), digital ad revenue has quickly surpassed television revenues and IAB/Kelsey forecasts that digital revenues will nearly double by 2016.

Your Potential To Be Exponential

At Portland State University , you feel like you’re part of a movement. The kind that keeps your classmates rooting for you and your professors pulling for you. You’ll form bonds with faculty and friends in small classes that dive deep into the issues that matter most to you. We are proud to be one of the nation’s most transformative universities. Because every time your success inspires others, you change the world.

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Courses Included

  • Advertising
  • Consumer Behavior and Customer Satisfaction
  • Media Strategy
  • Creative Strategy
  • Advertising Campaigns
  • Marketing Research Electives for Advertising Management Majors
  • Account Managing
  • Portfolio Workshop
  • FIR Advertising Agency Workshop
  • Digital Media Planning and Design