BA Marketing

Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value. The Marketing program is offered by Portland State University.

The modern marketing landscape across all industries is shifting. Increasingly, businesses rely on creative and analytical marketers to inform growth trajectories, understand the marketplace, bring in target audience perspectives, and measure key performance indicators.

The Marketing concentration within the business major is one of the most popular programs at Portland State University . The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation.The marketing program is highly customizable.

Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential.

Portland State University School of Business Administration’s Marketing Program is designed to give students a comprehensive approach to modern marketing, teaching students to combine intuition with data. Innovative, intuitive, and data-driven marketing professionals are in high demand. According to the Bureau of Labor Statistics, employment of market research analysts and marketing specialists is projected to increase by 41.2% between 2010 – 2020. Digital media has seen a growth rate of 129% since 2010.

What Can I Do With a Marketing Degree?

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

• Account management
• Category management
• Marketing analytics
• Product/service management
• Digital marketing
• Web design
• Market research
• Public relations
• Professional selling
• User experience design
• Social media management
• Event management
• Media buying