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BA Advertising Management

Advertising takes marketing one step further—it’s how we communicate and create value in the products and services we consume daily. Over the last century, the way in which brands communicate and connect with customers has transformed in response to the development of new technologies. The Advertising Management program is offered at Portland State University.

Quick Facts

Full-time Duration: 4 years
Starting in: January, April, September
Tuition Fee: $639 per credit
Location: Portland Campus (Portland, United States)

New media such as online, mobile and digital media are just as integrated into the mainstream media mix as they are in our daily lives. As brands strive to connect with their audiences in innovative ways, the future of advertising will be driven by digital strategies and big data. The Advertising Management program is delivered by Portland State University.

According to Interactive Advertising Bureau (IAB), digital ad revenue has quickly surpassed television revenues and IAB/Kelsey forecasts that digital revenues will nearly double by 2016. Whether if the goal is to increase market share; elevate perception, increase awareness; or to build loyalty—business students who understand the bigger picture design smarter strategies tailored to meet specific objectives.

We challenge you to bring your passion and creativity while gaining business acumen so you graduate ready to shine amongst your peers in one of the most unique industries in the world.

Your Potential To Be Exponential

At Portland State University , you feel like you’re part of a movement. The kind that keeps your classmates rooting for you and your professors pulling for you.

You’ll form bonds with faculty and friends in small classes that dive deep into the issues that matter most to you.

We are proud to be one of the nation’s most transformative universities. Because every time your success inspires others, you change the world.


Courses Included

  • Advertising
  • Consumer Behavior and Customer Satisfaction
  • Media Strategy
  • Creative Strategy
  • Advertising Campaigns
  • Marketing Research Electives for Advertising Management Majors
  • Account Managing
  • Portfolio Workshop
  • FIR Advertising Agency Workshop
  • Digital Media Planning and Design